Many weight loss programs have come and gone, but few have remained. The High Protein and Cycled Carbohydrate, or HiPaCC diet, was driven by the necessity to overcome the failings of past diets, although it owes much of its inspiration to the lean muscle mass routinely achieved by athletes as well as to recent advances in the science of nutrition.

The HiPaCC team had many reservations about the effectiveness of low carbohydrate diets, and were concerned about the growing number of nutritionally imbalanced, calorie-restricted diets such as the Atkins diet. Carbohydrates have become fashionably maligned of late, and the public has become widely confused as to whether low carb diets that are high in fats and proteins, are or are not good for their health. Humankind has certainly consumed a diet that is rich in carbohydrates since at least the last Ice Age, without evidence of any records of widespread obesity. We did however evolve to store surplus calories as fat during times of plenty, to serve as a defence against long, cold, lean winters and periods of famine. Now that we live in an age of relative abundance we are paying the price for such thrifty genes...

HiPaCC have combined recent advances in nutritional science with modern gym know-how to create a diet that is safe, effective, balanced, convenient & healthy.

• Envisage a diet based upon proven fundamentals, which combines science with practicality.

• Imagine a diet in which it is possible to consume up to 3,000 kcal a day and still lose weight without undue perspiration.

• Picture a diet which is tailored to fit in with your social lifestyle, allowing you to continue your life unhindered.

• Conceive of a diet in which you may treat yourself to an occasional portion of chips, a glass of wine, or a bowl of ice cream and still shed up to 8lbs a week.

Yes, this is all very possible. HiPaCC is unique for several reasons.

• First, because it advocates the cycling of dietary protein and carbohydrate intake, combining natural healthy foods within a balanced lifestyle.

• Second, a modest fat intake is combined with natural factors that are designed to suppress both appetite and cravings, making the process of dieting altogether a more pleasurable experience.

• Third, the HiPaCC diet seeks to match the body's requirements for high fiber carbohydrates, essential oils and proteins, whilst taking advantage of recent scientific advances to achieve a sustained fat loss without detriment to health, fitness, vitality or muscle tone.

HiPaCC have designed a simple dietary program that stimulates your metabolism and the processes of thermogenesis entirely naturally, aiming to increase caloric expenditure rather than just reducing intake.

Our ground breaking modular meal plans combine affordability, flexibility and palatability, breaking the mould set by past diets. Obtain the HiPaCC Diet now by clicking on the book icon so you can improve your health and vitality. "Why wait? The Dietary Revolution has already begun !"